Content & Communications Strategy
Audience with Ease
Content is king – whether digital, audio, video or in print. Create distinctive and unforgettable content and communications across different media that engages home sellers and buyers as well as buyer- and seller-side agents. Use content to create a trusted persona that convinces homeowners to list with your firm and buyers to call your agents.
Working with us, your targeted content and communications efforts will help resonate with a time-starved audience that wants to connect with the message and act on it. Rational, resonant, emotion-generating and actionable: that's what your content and communications will end up being with our expertise and experience.
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Custom magazine launch and relaunch targeted to buyers and sellers of homes, real estate professionals, interior designers, architects and influencers.
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Launching, relaunching, and sustaining blogs and vlogs with engaging posts
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Developing email newsletters with relevant content and offers that engender high open rates and click-throughs
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Annual reports outlining the performance of the organization and its people
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Tips on writing articles on lifestyle, real estate, design, food and consumer trends
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How to write columns and op-eds for influential and trusted media
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Copywriting tips to generate reader interest
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How to deploy eye-catching photo imagery that sells the dream
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Content strategy for social media platforms such as YouTube, Instagram and TikTok
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Video strategy to deliver visuals and soundbites that appeal and excite
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Becoming a recognized, media-friendly authoritative spokesperson for your market on all things real estate, home design, lifestyle and local economy