Custom Market Research

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Insights &

ANALYSIS

Create an in-house research program or conduct surveys for proprietary and actionable insights that give your brokers, agents, teams and managers an edge in the market. Align marketing strategies with actual buyer behavior to ensure that every campaign is positioned to convert interest into action.

  • Provide deep qualitative insights into the mindset, motivations and purchasing triggers of luxury home buyers

  • Large-scale quantitative studies based on a data-driven approach to identify key buyer personas, market segments and consumer sentiment trends for crafting marketing hooks that resonate with high-net-worth and wealthy individuals

  • Create signature surveys and reports unique to the real estate firm, offering valuable data and insights to brokers, agents, buyers, sellers, analysts, interior designers, architects and media, thus enhancing market reputation and credibility

  • Develop state-of-the-market annual reports combining qualitative and quantitative research relied on by all players in the real estate ecosystem